Case 01 · AI in practice

Anyone can build with AI.
You too.

A simple first website can take under an hour. Here are the websites I have experimented with: public pages, private prototypes and the features added along the way.

How to get started

Conversation timestamps show 6 minutes and 16 seconds from the Little Oak build request to first delivery. Active work time and complete prompt counts were not consistently logged. “Not recorded” means reliable figures are missing. Publication is separate from product readiness. Overview updated 2 November 2026.

01 / Public landing page · product planned for 2027

Kaelma

Preventive self-help marketplace concept. A landing page to test interest before building the full product.

Build prompt → first delivery
Not documented
Total time spent
Not recorded
Prompts to first delivery
Not recorded
Subsequent prompts
Not documented
Domain connection
Not timed
Tracking
Google Analytics 4 + Google Search Console
Consent-based analytics, funnel events and internal interaction counts.
Added features
Interest signups, database storage, professional enquiry form and CSV export. Payment-method selection is an interest test, not a live payment integration.
See the website ↗
02 / Private prototype

Little Oak

Child and family psychology website experiment.

Build prompt → first delivery
6 min 16 sec to first delivery
Total time spent
Not recorded
Prompts to first delivery
Initial build prompt retrieved; complete prompt count not verified
Subsequent prompts
Not documented
Domain connection
Not timed
Tracking
Not verified
Not verified
Added features
A separate public design demo is available below. It does not establish the functionality of the private prototype.

28 October 2026: request at 11:59:08, first response with website link at 12:05:24 (Danish time). Elapsed time, not measured active work or full QA. The request included a backoffice; its functionality has not been rechecked here.

Access restricted. This prototype is not publicly available.

03 / Private prototype

Ingeborg Studio

An earlier experiment presenting AI-assisted website services.

Build prompt → first delivery
Not documented
Total time spent
Not recorded
Prompts to first delivery
Not recorded
Subsequent prompts
Not documented
Domain connection
Not timed
Tracking
Not verified
Not verified
Added features
Service presentation and example pages; integrations are not verified.

Access restricted. This prototype is not publicly available.

04 / Private prototype

Her Traction

A membership concept for women testing and building a business with AI.

Build prompt → first delivery
Not documented
Total time spent
Not recorded
Prompts to first delivery
Not recorded
Subsequent prompts
Not documented
Domain connection
Not timed
Tracking
Not verified
Not verified
Added features
A concept prototype. Active membership and payment integrations are not verified.

Access restricted. This prototype is not publicly available.

05 / Public demo · fictional practice

Little Oak · design demo

A warm, calm visual direction for a psychology practice.

Build prompt → first delivery
Not documented
Total time spent
Not recorded
Prompts to first delivery
Not recorded
Subsequent prompts
Not documented
Domain connection
Not timed
Tracking
No analytics script found
Not configured in the inspected source.
Added features
Static design example. No verified live booking integration.
See the website ↗
06 / Public demo · fictional concept

Mellemrum

A website concept about menopause and community.

Build prompt → first delivery
Not documented
Total time spent
Not recorded
Prompts to first delivery
Not recorded
Subsequent prompts
Not documented
Domain connection
Not timed
Tracking
No analytics script found
Not configured in the inspected source.
Added features
Static design example. No verified member database or payment integration.
See the website ↗
How to get started

From idea
to first page.

  1. Start smallDescribe one audience, one purpose and one action. Ask for a single page first.
  2. Give AI a brief“Build a responsive website for [audience]. The purpose is [purpose]. Include [sections] and a button to [action]. Ask me for missing information.”
  3. Test and improveCheck text, links and the mobile layout. Make one change at a time. Record your start time and prompts.
  4. Publish, then add featuresPublish the first version. Treat domain setup, forms, tracking and payments as separate steps; test each one.

The tools

ChatGPT Plus is listed at USD 20/month; local price and tax are shown at checkout. Budget around DKK 100–200/year for a standard domain; provider and renewal prices vary. Check hosting costs and available publishing features before choosing your platform.

ChatGPT Plus · Domain prices